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In order to better understand consumers’ desires and choices, traders should actively cooperate with consumers associations, which perfectly know consumers’ requests and dissatisfactions.
Therefore, during the years the need to balance traders’ need of earnings and consumers’ need of protection has been leading to a profitable collaboration between the two categories above.
Most of agreement between consumers association and traders regard disputes solutions, in order to find an alternative way to the ordinary judgment, trying to save money and time for consumers and traders, with significant advantages for both parties.
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