Global market challenges and competition elements

In a global market, with no territorial or technical barriers, enterprises are always exposed to very competitive contexts.

Therefore, in order to survive and be successful within a liberalized market, traders must both invest in  innovation and development and be concentrated on costumers’ needs, by taking in high consideration not only their quality-price ratio but also their public reputation, in terms of social and environmental accountability.

Internal Market. The term “Internal Market” means a single market in which the free movement of goods, services, capital and persons is ensured and in which European citizens are free to live, work, study and do business. Since its creation in 1993, the European Union tried removing barriers to a complete economic integration, but it is a long and complex way still in progress. However, we are talking about one of the greatest EU goals and from 1993 till now the single market has opened more to competition, created new jobs, defined more affordable prices for consumers and enabled businesses and citizens to benefit from a wide choice of goods and services.

Nowadays, the European Union is working towards further simplification of the regulations which still prevent citizens and businesses from making the most of the advantages of the single market.
 

Necessarily, the free movement of goods, services, capital and persons involves:

• Non-discrimination principle: national and imported products must be treated in the same way;

• The mutual recognition principle: goods which are lawfully produced in one Member State cannot be banned from sale on the territory of another Member State;

• A correct enforcement of the EU law, by a common and unambiguous adaptation of national laws in each Member State.