Corporate Social Responsibility as factor of sustainability and growth

Nowadays, companies competitiveness strictly depends on their social reputation: by now, it is vital for each company to acquire and maintain costumers reliance and fidelity.

But how can a trader act in a responsible way? To comply with the law is not enough: traders must go besides the law, assure employee rights, make training seminars, improve working conditions and guarantee equal opportunities. Moreover, they must talk with consumers and facilitate disputes solutions, well act towards supplies, choosing them on the basis of their “ethics”, and operate out of respect of the environment and the context they live in.

In addition, traders must converse with stakeholders and actively working with them to solve difficulties; they must avoid exploitation or opportunisms and talk to their interlocutors in a serious, transparent, accurate and self-critical way.